The real estate market in 2024 means staying ahead of the competition using every tool and all technology at your disposal. Enter ChatGPT—a powerful AI tool that can revolutionize how you approach everything from writing MLS descriptions to generating social media content. In this blog, we’ll explore the best ChatGPT prompts for realtors, helping you save time, and money and generate more business. Below are example prompts that can act as great jumping-off points to start exploring the system. Once you have a grasp on how to navigate the UI, start customizing the prompts to fit your specific goals and needs. It doesn’t matter if you’re crafting engaging property listings, understanding market data, or even scripting cold calls, these prompts will empower you to work smarter, not harder.
ChatGPT Prompts for Realtors
Write MLS Listing Descriptions
Do you struggle with putting together descriptions of your listings? Ditch the thesaurus and leverage the power of ChatGPT to create interesting and professional listing descriptions that stand out instantly. Once it generates your text you can follow up to revise the results allowing you to refine the text until you get what you want. Try experimenting with commands like “reduce the text length while keeping the message the same” or “add information about local amenities” after the initial prompt. This is one of our favorite ChatGPT for realtors we recommend it to both new and experienced agents.
Prompt: Act as an experienced real estate agent tasked with listing a home for sale. Write me an engaging MLS description for a commercial building at 1000 N Milwaukee Chicago, IL that highlights the property’s features and location. The description should use professional and compelling language.
Generate Social Media Content Ideas
Save yourself time and use ChatGPT to brainstorm new ideas for your social media marketing campaigns. Use AI to generate post ideas, graphic inspirations, caption text, and even create videos for Instagram, TikTok, Facebook, and YouTube. Once you have a list of content that you like, a great follow-up to the initial prompt is to ask it to “format this list as a content calendar for [month]”. Now you have content and a schedule to follow, you can start to plan your digital marketing efforts around these postings.
Prompt: Act as an experienced real estate agent tasked with creating social media content. Create a list of social media posts and video ideas to attract buyer/seller leads. Include educational content, success stories, virtual tours, personal branding, interactive posts, and local highlights.
Visualize Data
Providing information and updates on the current market to clients is a huge part of your services as a realtor. Even if you’re able to understand and explain the data, sometimes is easier and more effective to convey information through visual mediums. Ask ChatGPT to analyze datasets from file uploads or website URLs and have it generate charts, graphs, and tables for you.
Prompt: Act as an expert data analyst. Based on the attached excel, create charts for Q1-Q4. Use vertical bar charts to visualize the data. All bars in the chart should be the same color (#191e4b), excluding the bar for the greatest number, which should be a different color (#51ff1c).
Summarize Documents or Webpages
Staying up to date on the latest market updates, industry news, and local happenings is crucial for all realtors. Stay informed and save time by having ChatGPT summarize documents or articles for you. This is great for lengthy blog posts or PDF files that you want the key points from that can be tedious to dig through. Follow up with any questions or clarifications on anything you want a better understanding of, (example: “Explain This Term Like I’m 5”).
Prompt: Summarize this article by condensing it into a paragraph that captures its essence and main argument. Include a bullet point list of all the key points, figures, and stats.
Write Scripts For Cold Calling
It’s always a good idea to keep your marketing fresh, from the content you use to your sales pitch itself, smart realtors revisit and adjust their strategies regularly. One of the more popular ChatGPT prompts for realtors we’ve seen is having a cold calling script written for you. This can be particularly useful if you’re calling a specific type of client (ex: FSBOs or potential commercial clients) and writing skills is not a strong skillset of yours, this can be a huge game-changer for you!
Prompt: Create a concise cold-calling script for a real estate agent targeting For Sale By Owner properties in Chicago. The script should include a warm greeting, an introduction of the agent and brokerage, and a brief value proposition highlighting benefits like market expertise, access to buyers, and professional marketing. The tone should be professional and helpful
Incorporating these ChatGPT prompts into your regular marketing brainstorming and planning is crucial for every realtor in the industry today. Use these prompts and more to start generating fresh ideas, and professional-grade content, and save yourself a ton of time (and brainpower). By utilizing these prompts, you can provide better service to your clients by streamlining your processes and allowing you to focus on what matters more. Start using these ChatGPT prompts for realtors today and see the difference they can make in your real estate business!
Want access to exclusive Pearson ChatGPT prompts, tips, and bots? Learn more about becoming a Pearson agent today and get unmatched marketing, operational, and administrative support with Pearson Realty Group.
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